The Tasting Room Visibility Plan

$500/month

Best for: Small wineries that need consistent visibility and polished messaging but aren’t ready for a full campaign.

What’s Included:

1. Monthly Feature Article (1,000–1,500 words)

• Published on Maryland Wine Compass

• SEO-aware, story-driven

• Focused on vineyard story, seasonal releases, events, or winemaker profile

2. Social Media Support

• 6 caption-ready posts across your social media platforms

• Hashtag strategy + regional tourism tagging

• Voice alignment with brand

3. Website Refresh (Quarterly)

• Light edits to tasting room page, About page, or event page

• Messaging alignment + clarity improvements

4. Newsletter Blurb (1 per month)

• Ready-to-send email copy promoting events or wine releases

Positioning Angle:
This is consistent storytelling that builds regional recognition and drives foot traffic without overwhelming the winery team.

The Regional Authority Growth Plan

$1,000/month

Best for: Wineries ready to grow distribution, event traffic, and regional reputation.

Includes everything in Package 1, plus:

Added Strategy & Promotion

1. Maryland Wine Podcast Feature

• Interview + professionally written show notes

• Episode promotion across Maryland Wine Compass channels

• Winery-provided audiogram clips for social

2. Quarterly Campaign Strategy Call

• Seasonal release planning

• Event calendar alignment

• Messaging calendar development

3. 2 Long-Form Promotional Articles per Month
Examples:

• “Behind the Vintage”

• “Maryland Terroir Spotlight”

• “Chef & Wine Pairing Feature”

4. Email Campaign Series (Quarterly)

• 3-part campaign (Event launch, Reminder, Last call)

5. Basic SEO Blog Strategy

• Keyword strategy around Maryland wine tourism

• Content calendar planning

Positioning Angle:
This moves a winery from “local producer” to “regional authority.”

The Flagship Brand & Tourism Growth Partnership

$1500/month

Best for: Established wineries wanting statewide brand leadership, destination status, and increased distribution.

Includes everything above, plus:

Full Strategic Marketing Partnership

1. Quarterly Brand Narrative Development

• Brand positioning framework

• Core messaging system

• Updated About page + brand manifesto

• Tasting room storytelling guide for staff

2. Monthly Feature + Multi-Platform Distribution

• Article published

• Repurposed into:

  • Instagram carousel videos

  • Website blog

  • Newsletter

3. Tourism & Media Outreach

• Pitch to new outlets

• Coordination with regional tourism boards

• Press release drafting

4. Event Launch Campaign (2 per year)

• Full messaging strategy

• Landing page copy

• Paid ad copy (if winery runs ads)

• Email + social rollout plan

5. Strategic Collaboration Advisory

• Guidance on partnerships with:

  • Local chefs

  • Breweries

  • Agritourism partners

  • Wine trail events

6. Analytics & Growth Reporting

• Monthly visibility + engagement summary

• Traffic insights

• Conversion recommendations

Positioning Angle:
This is not “marketing help.”
This is positioning the winery as a Maryland destination brand.